Wow! Did You Know Bajirao Mastani’s Song Launch Made a World RecordApril 10, 2016
Bajirao Mastani’s song ‘Gajanana’ was launched at Balewadi Stadium in Pune where over 5000 students gathered and formed the biggest human formation of Lord Ganesha. The track was the first ever song of Bajirao Mastani, and makers wanted to make it big. So, they found this marketing strategy. And eventually, it found place in Guinness Book of World Records for the largest human formation of a deity.
The event saw over 5000 student volunteers from across India, who gathered to create a 194-foot version of the deity.