NDTV Shares The Reason Why Other News Channels Are Reporting Bathtub NewsMarch 1, 2018
It all started when we saw some reporters lying down in the bathtub and giving it the title “Maut Ka Bathtub”. Basically, they mocked the death of Sridevi in order to get TRP.
NDTV Discloses The Reason Why Other News Channels Are Reporting Bathtub News
NDTV EXPLAINS THIS BATHTUB TALE
In the video, managing editor of NDTV Sunil Saini explains why it is important for news channels to do this bathtub tale.
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In order to run a news channel, a lot of investment is needed.
People pay Rs 150 per month for newspapers, but just Rs 2 on news channels.
When a news channel send a reporter to another state to cover a news, they have to spend,
Rs 10,000 on flight tickets
Rs 500 per day on daily allowance
Rs 4000 for local taxi
Rs 1000 extra expenses
The cost of reporting 1 story comes to around 15,000. The yearly cost of channel distribution is somewhere between 30-40 crores.
IT’S ALL ABOUT TRP
TRP numbers are very important as it fetches advertisers. And with them, news channels get the required revenue.