21 Product Placement in Bollywood movies. Intelligent Advertising.

4. Parle G in Abra Ka Dabra

Abra Ka Dabra is the Indian version of Harry Potter and sponsors took it too far as they are involved in the storyline. Camlin Pencils and Parle G were promoted in most of the scene.

They gave a scholarship to the kid and later everyone was eating Parle G in the movie.

5. Maruti in Mere Dad Ki Maruti

As the title suggests, the whole story focused on the importance of the characters having an obsession with the Maruti car. They even include the brand in the movie title.

This is certainly the different level of product placement in the movie.

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